Conductor library
Know the product before you talk about it
The shop is built to sell. This library is built to teach. Start from the sentence your customer actually said — the recommendation, the price and the volume follow from it.
Two words, never swapped
- Ensemble
- Your agents — the products you run.
- Team
- The people you have sponsored.
- PV
- Personal Volume. Equals dollars, both billing modes.
- SV
- Sales Volume. 100.00 in a month is qualified.
Agents are never a team; people are never an ensemble. A reader who confuses them once stays confused.
01
What did the customer just say?
Ten situations, organised by the position the buyer is in rather than by the shape of the catalog. Pick the one that sounds like them.
Start with
—
— a month
or once
Does it qualify the month?
—
Money in and accounted for, questions answered, commitments kept — and nothing else to learn yet. The shortlist is the product here.
If the budget is the constraint, the Payment Agent alone is the single item that most often pays for itself, because worked declines are recovered revenue rather than saved effort.
It is the one that changes who discovers the problem. Nothing else on this list moves that.
The two together close the loop: shipping catches the delay and care tells the customer before they ask.
It recomputes margin per item and gives you a weekly review to approve line by line.
Pair it with Accounting if your books are behind — a margin calculation is only as good as the cost data underneath it.
Nightly counts, velocity per item, reorder points that move with the numbers, and purchase orders drafted at the line.
It reports into Pricing and Accounting on its own, so those two get better the day you add it.
It staffs both sides of the seam growth tears open, so campaigns cannot outrun margin and changes cannot outrun testing.
Buy it when the growth is already visible. Bought in anticipation it is capacity waiting for work.
Say this carefully
Bought too early this is the most expensive idle capacity in the catalog. Ask what broke last month before you recommend it.
It answers what it can prove from your records, around the clock, and escalates the rest with a recommendation attached.
Add the Secretary if the follow-ups you promise in those conversations are the thing that slips.
The Tax Agent prepares and never files, so your accountant stays the authority and simply signs earlier.
Put Accounting underneath it. A return is only as good as the books it was prepared from.
Say this carefully
Be explicit that it prepares and does not file. It is a feature, and hiding it invites a complaint later.
One task list, one point of contact, one daily summary instead of three. This is the one item that costs more than its parts, and that difference is exactly what the customer is asking to buy.
Add the Chief Executive if what you actually want is the whole picture read back to you rather than a shorter task list.
Seven agents covering payments, shipping, pricing, inventory, marketing and tax, with the Manager Agent already inside it.
The Chief Executive sits above the whole formation and reads it back to you once a day.
Say this carefully
This is the largest single purchase in the catalog. Make sure the functions are real before you recommend all seven.
One domain agent carries 100 PV, which is exactly the qualification line. Exactly 100.00 qualifies — the line is met, not merely approached.
Two support agents reach the same 100 PV for the same money, so the choice between them is about what the business needs, never about the gate.
Then add
—
Both together —
What this library is for
A Conductor who knows the product sells differently from one who knows only the pitch. The difference shows up in the second question a customer asks.
One set of facts
Every price and every Personal Volume (PV) figure in this library is read at load time from the same catalog file the shop reads. There is no second copy to fall out of step, here or on any agent page.
A page for every agent
Each of the sixteen has its own address you can share, bookmark, or print. Every page answers the same six questions in the same order, so once you can read one you can read all of them.
Honest about limits
Every agent has an approval boundary, and this library states it. An agent that prepares a tax return does not file it. An agent that drafts a refund does not issue it. Saying so builds more trust than hiding it.
You are a Conductor
Orvanna sells agents, and the person who leads them is a Conductor. The word was chosen because it does real work: an agent is capable on its own and considerably more useful when someone decides what plays, when, and together with what. That is the job.
Two words sit next to it and they must never be swapped, because a reader who confuses them once will stay confused. Your ensemble is your agents, the products you run. Your team, or your organisation, is the people you have sponsored. Agents are never a team; people are never an ensemble.
Two words you will use constantly
Personal Volume (PV) is the point value a purchase carries. At Orvanna the arithmetic is deliberately simple: PV equals dollars, in both billing modes. A subscription grants its PV every month it stays active; a one-time purchase grants its PV once. If you can read the price, you know the PV.
Sales Volume (SV) is all the PV booked to one account in one calendar month. Reach 100.00 SV in a month and that month is qualified. Qualification is a gate in the compensation plan, not a promise of any amount; the plan booklet is the only place that describes what follows from it.
The sixteen, as an index
Six domain agents that run a whole business function, six support agents that fill a staff role beside them, one bundle that manages a trio, and three packs that assemble a formation. There is no physical product, no warehouse, and nothing ships: every item is software that activates on an account. Open any card for the full entry.
No items match that filter.
The four tiers, and why each one exists
The tier label on every item is one of four words: domain, support, bundle, pack. The distinction is not decoration. Each tier answers a different question, and knowing which question a customer is asking is most of the sale.
Domain agent
A domain agent owns a whole business function, the kind that would otherwise be a department: payments, shipping, pricing, inventory, marketing, tax preparation. It has its own queue of work, its own daily rhythm, and its own approval boundary with the owner.
The test is simple. Could you draw a box on an organization chart around what this agent does, and would that box have a budget? If yes, it is a domain agent. It costs the higher of the two prices because it is the thing a business buys first and keeps longest.
Support agent
A support agent fills a staff role rather than a business function. It ships a fix, tests a change, keeps the calendar, balances the books, answers the inbox, or reads the whole picture back to you once a week.
On its own it is genuinely useful. It is not a department, and the price says so: exactly half. That is a deliberate piece of arithmetic. Two support agents equal one domain agent in both dollars and Personal Volume (PV), which matters at the qualification line.
Bundle
A bundle is a managed group. There is exactly one in the catalog: the Manager Agent, which contains the Software Engineer, Secretary, and Accounting agents.
What you buy on top of those three is the management layer itself: one point of contact, one shared task list, one daily summary instead of three. That is why it is the only item priced above the sum of its parts.
Pack
A pack is a curated formation: a set of agents chosen to cover a stage of business, with no management layer added unless the pack happens to contain the Manager Agent, which Constellation does.
Packs are priced at exactly the sum of their parts. No discount, no premium. What you are buying is the shortlist, and saying that plainly is more persuasive than implying a saving that is not there.
The one sentence that separates bundle from pack
A bundle sells you a manager, so it costs more than its contents. A pack sells you a shortlist, so it costs exactly its contents.
The tiers side by side
| Tier | Items | What it is | Subscription | Personal Volume a month | One time |
|---|---|---|---|---|---|
| Domain agent | A whole business function, end to end | ||||
| Support agent | A staff role beside the domain agents | ||||
| Bundle | A managed trio with one point of contact | ||||
| Pack | A curated formation for a stage of business |
Sixteen items in total. Every one-time price is ten times the monthly price, and Personal Volume (PV) equals dollars in both modes. Every figure in this table is read from the catalog file, not typed into this page.
The packs and the bundle
Four items in the catalog contain other items. Here is exactly what is inside each one, what it costs against its contents, and who it actually suits.
| Item | Tier | What is inside | Parts add up to | Price a month | Personal Volume |
|---|
The parts column is the sum of the contents bought separately at their own monthly prices, added up from the catalog file each time this page loads.
Say this, not the other thing
Packs and the bundle are one-time purchases: they are bought once, at the price shown, and nothing about them renews. Only the twelve agents carry a subscription. All three packs cost exactly what their contents cost bought outright. There is no saving, and a Conductor who implies one will be caught by the first customer who adds it up. What a pack buys is curation: somebody already decided which agents belong together at this stage, and you do not have to.
The Manager Agent runs the other way. Its three agents come to bought separately and outright, and the bundle is . The difference is the coordination layer, which is the product. Selling it as a discount would be both false and weaker than the truth.
Why included agents show at $0.00
Put a pack in a cart and you will see the pack line at its full price, then one indented line per included agent at $0.00 with an Included tag. That zero is not a discount and not a fault. It is the statement that the parent line already carries the full price and the full Personal Volume (PV) for the whole group.
Two things follow. Money is never charged twice, and volume is never counted twice: the PV on a pack is the whole volume for that purchase, not the pack's PV plus the PV of everything inside it.
Pack, or the same agents separately?
Take the pack when the shortlist is doing work for you and you want the whole formation live on the same day. Take the agents individually when you expect to add or drop them one at a time, or when you want the flexibility to swap one out next month.
The price and the Personal Volume (PV) come out identical either way. That is the point: a pack is a convenience, never an arbitrage.
Coming to the library
Three more sections belong here. They are named now so you know they are planned rather than missing, and they are deliberately empty rather than filled with placeholder text that would have to be unlearned later.
Getting started
The first fourteen days: activating your account, setting up your first agent, what to expect in week one, and the handful of settings worth deciding early.
The compensation plan
Personal Volume (PV), Sales Volume (SV), the qualification gate, ranks, and how commissions are calculated. A separate booklet is being written; this section will summarize it and link to it rather than restate it loosely.
Selling resources
Conversation guides by customer type, the objections that come up most, what may and may not be claimed, and a short library of accurate answers to the questions Conductors actually get asked.